Effective branding can help your business move up a level and make it easily recognisable to your customers. Branding needn’t be complicated or expensive; it may just be a case of ensuring that all your assets have a uniform appearance. It’s also not just about having a smart logo (although that does help!) but about developing your business or organisation in a way that reflects its people, its culture and its products or services. Essentially it is about delivering the promise that your business makes through everything it does.
Think about brands you admire: what is it you like about them? Do they have good values? Do they have great customer service? Are their products developed in a particular way?
By answering a few questions about your organisation, we can start to build your brand strategy. For example:
- What is your organisation’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Naturally, branding ties in with your marketing strategy, so the two should be examined and developed in a complementary way.
I have worked on a number of branding and rebranding exercises in my time at Prism Group, as well as at the British Parking Association, including Berkshire Maestros and Unanimis (which has since been bought by a larger company). Together we can work to build your brand.